Facebook has every right to demand that the organizations that rely on it to communicate with its many users pay for the privilege — whether those organizations be multinational corporations, neighborhood churches, or esteemed newsgathering outfits such as Know More. In the past year or two, it appears that Facebook has been making precisely that demand. As the chart above from Gawker shows, organizations have become unable to reach many of their followers without paying Facebook’s fees. Anecdotally, however, the change has been hard on advocacy groups and other small not-for-profit organizations campaigning to make the world a better place.
The transition has also been difficult for the media, which may be a good thing to the extent that it is keeping shoddy journalism off people’s screens. On the other hand, Facebook’s new approach might eventually force those of us in the profession to find other ways of informing our readers. Click here to sign up for Know More’s newsletter, which is delivered once a day at noon.
The image above is used by permission. Profuse thanks to Gawker’s ValleyWag.