If a tech company makes an ad and doesn’t troll Apple, does the ad even exist at all?
Lenovo challenges Apple to a dance-off in a new ad pitting its Yoga 3 Pro laptop against the MacBook Air. Microsoft took similar swipes at Apple with a series of ads for its Surface Pro 3 tablet/computer in August.
The Lenovo clip first takes on the laptops’ thickness (the Yoga 3 Pro measures 13mm, versus the MacBook Air, which measures 17mm). It also points out Yoga 3 Pro’s touch screen by showing a finger hopelessly pressing against a MacBook Air screen.
The remainder of the ad plays up the Lenovo laptop’s signature hinging feature (the screen and keyboard can bend back) that allows it to enter a “tent” mode and a “tablet” mode when the hinge is bent completely back. The joke is that the MacBook Air is too stiff to keep up with the Yoga 3 Pro, which can contort into different modes of display.
The Lenovo Yoga 3 Pro started shipping preorders in late October, and is available in three colors: silver, gold and orange. The computer runs Windows 8.1.