Scent is deeply tied to memory.
The smell of a leather baseball glove, for example, can bring back a thousand games of catch with dad in the backyard.
Often, nostalgic smells pull at our emotions and remind us of the people we care about most.
With that in mind, scented spray brand Air Wick created customized scents smelling of home for military man Kearen Feller.
Feller’s been serving in the Middle East for 11 months, all while missing his six children and wife at home.
Kearen’s practically home for the holidays, courtesy of this festive Air Wick ad.